Data, AI, and what we're learning building intelligence tools.
We spent 20 years watching companies prospect by industry code. Here's why it's the wrong signal — and what actually predicts buyer fit.
We ran enrichment against 50,000 business records and found address errors, disconnected phones, and ghost executives everywhere.
Every AI agent demo looks great. Most fail in production. The failure mode is always the same: garbage data underneath.
Businesses that sell TO farmers represent one of the least penetrated and most loyal customer segments in US B2B.