Our Story · 20+ Years

Twenty years of customer intelligence, now in one modern platform.

LongLat isn't a new AI company. It's the next chapter of a US business that has spent more than two decades helping organizations improve customer data, discover new customers, integrate systems, and support marketing, sales and data teams.

Chapter 01

It started with customer data.

More than 20 years ago, we set out to help US businesses do something deceptively simple: understand their customers better. That meant cleaning, matching, and improving customer data so marketing and sales teams could actually trust what they were looking at.

Chapter 02

We grew up alongside marketing, sales and data teams.

As our customers grew, so did what they needed from us. We supported go-to-market teams through every major shift — from direct mail to digital, from spreadsheets to CRMs, from on-prem databases to the cloud.

Chapter 03

Reliable APIs and integrations became the backbone.

We built dependable APIs, SDKs, and integrations into Salesforce, data warehouses, and the operational systems businesses actually run on — quietly powering customer data programs for organizations from small businesses to Fortune 100 companies.

Chapter 04

We grew alongside our customers.

We never set out to be the loudest company in the room. We set out to be the one our customers kept calling — for new projects, new teams, new markets. Two decades later, many of them still do.

Chapter 05

We expanded into automation and workflows.

Modern businesses don't just need data — they need work to happen automatically. We extended our platform into workflow automation, built on top of the same customer intelligence foundation.

Chapter 06

Today: a modern platform, grounded in experience.

LongLat is the next chapter — a modern platform that brings everything we've learned over the last 20+ years into one place. Practical, reliable, and approachable for businesses of every size.

( what we believe )

Experience first. Technology second.

Practical over flashy

We ship things that work in the real businesses we serve — not demos that fall apart in production.

Earned, not claimed

Trust comes from years of customers calling us back, not from marketing language.

Built to integrate

Your stack stays yours. We plug in where you already work and make it better.

Let's write the next chapter together.

Try the platform, explore the API, or sit down with one of our experts.